Commercial Opportunity Model
Model how a change in website or campaign conversion could affect leads, customers and commercial value using your own assumptions. Every output is transparent scenario arithmetic, not a forecast.
Start with figures you can defend: qualified website visits rather than every session, the current percentage that becomes a genuine lead, the percentage of leads that becomes customers and a realistic average customer value. Then change one assumption at a time. The model is most useful for comparing scenarios and identifying which measurement would materially change a decision.
A larger modelled opportunity is not a revenue promise. It shows the arithmetic implied by your inputs so you can decide whether better measurement, conversion work or a deeper commercial review is worth investigating.
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