Decide what to measure
Agree what counts as an inquiry, a qualified lead and a sale. Identify where your team records each one.
Commercial Intelligence Advisory
First-Party Analytics, Conversion Tracking & Attribution
Find out which marketing brings inquiries and sales.
First-party analytics and lead tracking to help you understand where inquiries come from and how they connect to sales.
Tell us about your business and the help you need. You can review your answers before sending an inquiry.
01 / Is this for you?
When we can help
You should be able to follow an inquiry from the website to the place where your team records the lead and its outcome. If the source gets lost along the way, marketing reports become difficult to use. We look at how those records connect, what is missing and which questions your reporting needs to answer.
Does any of this sound familiar?
- Your marketing reports do not match the inquiries or sales you receive.
- Your team cannot tell where a lead came from.
- Conversions appear twice, go missing or have unclear definitions.
What we’ll need to know
- Your website and the channels you use to attract customers
- Where you record inquiries, follow-ups and sales
- A report or business question you would like to get a clearer answer to
Start with a short description. We can arrange secure access to your systems later.
02 / The work
What the work includes
Connect the records
Work out how the website captures the source of an inquiry and how that information reaches your lead or sales system.
Test the tracking
Follow a test inquiry through the agreed systems, check for duplicates and compare the reports with the underlying records.
What to confirm before starting
Tracking has limits. People switch devices, contact you offline and make different consent choices. Connecting marketing to revenue also depends on accurate sales records and access to the systems included in the project.
03 / Packages and prices
Choose the help you need
Compare what is included, ask us about a package or buy it when you are ready.
Professional
$2,500one-time
For one website and its main inquiry or purchase process.
- First-party analytics setup
- Core conversion tracking
- Lead tracking setup
- Capture of inquiry sources
- Measurement validation
- Initial reporting setup
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
Broader coverage
Advanced
$5,000one-time
For several marketing channels and more detailed lead tracking.
- Everything in Professional
- Tracking for more actions
- Source information from several marketing channels
- Funnel measurement
- Detailed mapping of inquiry and purchase steps
- Business reporting setup
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
Executive
$10,000one-time
For connected business systems and more complex reporting needs.
- Everything in Advanced
- Tracking across connected systems
- Detailed attribution setup
- Key measures for management
- Data-quality checks and responsibilities
- Priority implementation and validation
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
Prices are in US dollars. This is a one-time service fee. Ask about any taxes, software fees or other costs that apply to your project.
04 / Take a closer look
Guides and tools to help you decide
These guides and tools can help you understand the problem and decide what to ask us.
Check how your leads are tracked
Work through the steps between a visitor arriving, making an inquiry and becoming a customer.
Try toolAnalytics and attribution
See how website analytics, lead tracking and sales records can work together.
Learn moreEstimate a business opportunity
Use your own figures to explore a scenario and see which assumptions matter.
Try toolHow to check the work
- A test inquiry reaches the expected record with its source information.
- Each reported conversion has a clear definition.
- Reports explain which activity is covered and where information is missing.
Tell us about your project
Tell us what you want to improve, when you need it and what you have budgeted. That helps us work out what is involved and which service is suitable.
Get started ↗05 / Your questions
Before you get started
Can you tell me exactly what caused every sale?
Tracking shows the activity you can record and connects it using an agreed method. Some parts of a customer’s journey will remain unknown. We can help you understand the coverage, check the records and use the results to make better-informed marketing decisions.
How long will it take?
Tell us if you have a deadline. We need to understand the work, check availability and know whether access, content or other suppliers could affect the schedule before confirming a delivery date.
Can I speak to you before buying?
Yes. Choose “Get started” to describe your project, or use the contact page to ask a question. You can review your answers and download a PDF before sending an inquiry.
How does payment work?
You can pay by credit or debit card through Stripe. Checkout asks for your contact and billing details, along with information about the service you are buying. Read the package details and terms before paying.
Talk to DayneDillon
Let’s discuss your project
Need help with analytics & attribution? Tell us what you have in mind.
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